Copywriting tip. Admit when you’re wrong.

My argument against “hits” as the sole indicator of an idea’s value has always been that you can’t take hits to the bank. Hits alone are just subsidized entertainment, paid for by client shareholders. If hits lead to an increase in trust, preference or confidence, that’s different. That’s still a return on investment. That’s how smart writers earn their keep.

For the last year, I’ve been saying, ” if all you want is hits, just get a fat guy to play the tuba with ass.” People will watch that. It’ll go viral faster than pink eye.

Well, I might be wrong. (Might be). While researching the vuvuzela, I found this guy. To my surprise, a mere 3,600 people viewed this ridiculous contribution to pop culture. But then again, it ain’t no tuba.

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1 Response » to “Copywriting tip. Admit when you’re wrong.”

  1. nora says:

    but thanks to this post he might get a second chance. lol. he’s up to 3778 now

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