Knowing what to execute on your own and when to call in a specialist is part of the content management process. In this case, director Marc Webb was brought in to shoot “L.A. Suite” for Thompson Hotels. This isn’t the first big brand to cast its product as a central character. Time will tell if it’s successful. At 13 minutes in length it’s competing with TED.com for office procrastination time. The chance to pull in media from all sources makes this an incredibly creative time to work in digital.
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