Why would someone working in the creative department read a book about the troubled relationship between marketing and finance when there’s so much good shit on HBO these days?
It’s simple. Clients hate it when we “don’t get it.” They have to account for every dollar and digital marketing is pretty easy to measure, so connect the dots for yourself.
Vulcans Earthlings and Marketing ROI is a recommendation because David Rutherford and Jonathan Knowles have made it easy to understand some pretty complex issues.
Or watch Pillars of the Earth. It’s pretty cool.
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