Brilliant marketing idea of the dumbest thing you’ve ever seen?
If you’ve seen the film “Idiocracy” you know that Luke Wilson plays a man who emerges from a time capsule to find that the gene pool has been deteriorating over 500 years and he is now the smartest man on earth. He is seen as a genius because he halts the practice of watering plants with Brawndo (Gatorade). The “idiots” in charge of the world believe that Brawndo must be good for crops because it contains electrolytes. Enough said.
View the clip below, then read on to see how one Texas town is allegedly getting more children to drink water.
Now, in Texas, the local authorities have decided to add sugar to the town’s drinking water. Here’s how CBC’s This is That blog covered the story.
Talon is small town located in Pecos County, Texas. When town officials realized that drinking-water consumption by residents was well below the national average, they decided take action and three months ago began adding sugar to their water supply to make drinking it more desirable. According to Hester Griggs, the Commissioner of Utilities for Talon, they are adding roughly “4 tablespoons of sugar for every 8 oz. cup of water.” Earlier today, Pat Kelly spoke with Mr. Griggs to find out how residents are responding to this initiative.*
So, loyal readers (both of you), is this an obvious marketing solution to a real problem? Remember, the people of Talon also shower in this water and put it on their lawns. Diabetes is the 6th leading cause of death in Texas.
I hope you enjoyed this off-topic exploration. Please comment.
*This is That is not a real news source. Ellisism apologizes for perpetuating this hoax. But it’s pretty funny.