The last book book I read was “A Sunday by the Pool in Kigali“. After this horrifying account of Rwanda, I was ready for some good old-fashioned hippy lit about a bunch of people who just want to kill themselves. Earle does a great job of setting up his main characters, establishing place and giving us enough reason to stick around for the finish.

I liked “I’ll never get out of here alive” for a lot of the same reasons why I liked “Jim Giraffe“. These are slightly surreal, quirky, easy-to-read novels about unbelievable things happening to very believable characters. It’s fun.

Here’s what the Guardian had to say: Steve Earle‘s debut novel borrows the title of Williams’s final, posthumous release; though some would say it’s a minor miracle that Earle is still around to participate in this world at all. In the early 1990s, Earle’s songwriting career derailed in spectacular fashion when he received a jail term for drugs and firearms offences. But at the age of 56 he has settled into his seventh marriage (two of which were to the same woman), while joining Kinky Friedman and Rosanne Cash among the small but distinguished corpus of country musicians with parallel literary careers.

Read the rest here.

Yelping with Cormac hits home

If you don’t know Cormac, this isn’t funny. If you love Cormac, this is gut bustingly funny.

EDW Lynch needs no help promoting his brilliant blog Yelping With Cormac, yet I feel compelled to send both of my loyal readers to his site for some novel and well-written humour.

Here is Lynch’s (uh Cormac’s) review of Jamba Juice in the financial district of San Francisco.

 

Three stars.

I’ll have another, he said.

The clerk wiped down the counter and would not look at him. We’re not supposed to give customers more than three guarana boosts, he said.

I aint askin.

The clerk poured another shot of what looked to be hog lagoon effluent and pushed the glass across the counter.

The man took the brimming glass with a calloused hand and stared into the murk and staring back were wolf eyes golden and immutable. He tossed the shot back. As if in consuming the vision he could consume the memory as well. The scar sickled across his face throbbing.

 

This heartbreaking site asks visitors to imagine how it feels to be broke in America. Sadly, this could be anywhere. Check it out. The only bright light here is that it reminds how web experiences can be planned, written and executed to make a difference. Using our creative talent for good should be part of our mission in life.

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How insights work. Hot Coffee.

Like a lot of people, I was convinced that the term “frivolous lawsuit” summed up another symptom of an American population out of control. The documentary film ‘Hot Coffee‘ changed my point of view completely. I’ll go so far as to call this film important. It ought to be part of public education on civics.

I had a profound Aha moment when I saw how the term ‘frivolous lawsuit’ could be used to the advantage of large corporations, at the expense of people who may be entitled to large settlements.

This is a great example of an “insight” because it changed the way I will think about a subject forever. I looked behind the curtain and now I will never see this part of the American OZ the same way.

As a writer and content developer, I love these thought-changing moments. This is the power of stories well told.

One of the best sites for discovering new work or stealing examples for staff meetings and presentations is Metal Potential. The site is maintained by Rob Schwartz, the Chief Creative Officer of TBWA\CHIAT\DAY Los Angeles. It’s worth a visit.

It’s unlikely that we’ll ever see insurance ads as daring as this one in Canada. But we can hope.

I didn’t realize how much my early love of creativity and comedy had been shaped by Robert and Richard Sherman until I read their bios in the Hollywood Edition of Vanity Fair. As Disney’s in-house song guys, Robert and Richard invented the word “Supercalifragilisticexpialidocious” (something I could recite long ahead of most shorter words). They also wrote the lyrics to dozens of songs that are embedded in the minds of generations.

If you’ve ever been to Disney World, you know that it’s a small world after all. Bob & Dick wrote that as well. But don’t blame them for the annoying over-play. I doubt that was their intention.

The lifespan of their work can only be attributed to their ability to reach into our souls and touch something timeless, beautiful and childish. Their creativity will immortalized them.

Perhaps one of the ways we can push our own work is to ask whether or not we’ve produced something that will stand the test of time. We should evaluate our work for its emotional resonance and maybe ask, “What would Bob & Dick do?”

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Copywriting tip. Have a hero.

If designers designed the way bad writers write, the world would be a very ugly place.

Great designers balance color, texture, shape and light until they create something that looks great. All of the elements work together. That’s why there’s no starburst on the Mona Lisa, no fishing rod in place of a leg on David and most buildings don’t fall down. Think of content as design and it gets easier to appreciate the time it takes to get it right.

Exactly like design, sentence making is a matter of choice. Writers choose words and how to arrange them, first in sentences, then it paragraphs. When the decisions are bad, ill-informed or democratic the result is usually something ugly.

We can all learn something from one of the greatest sentence makers, one of the best decision makers: Gabriel Garcia Marquez.

“No medicine cures what happiness cannot.”

“What matters in life is not what happens to you but what you remember and how you remember it.”

“Nobody deserves your tears, but whoever deserves them will not make you cry.”

“To him she seemed so beautiful, so seductive, so different from ordinary people, that he could not understand why no one was as disturbed as he by the clicking of her heels on the paving stones, why no one else’s heart was wild with the breeze stirred by the sighs of her veils, why everyone did not go mad with the movements of her braid, the flight of her hands, the gold of her laughter. He had not missed a single one of her gestures, not one of the indications of her character, but he did not dare approach her for fear of destroying the spell.”

Read hundreds of Marquez quotations at Good reads.

Thanks to Craig Ritchie for bringing this simple demonstration to my attention. Anyone who finds the English language a little wonky will love this guy. I mean the guy in the video, not Craig.

Enjoy.

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Great site. ING just works.

The ING website is like your colon. Most days you just take it for granted that this fabulous thing will keep working and you can worry about something else. The navigation is extremely intuitive thanks to a brand belief that keeps things simple and understandable.

  1. Prompts are simple: “I’m a customer. Let me in.” “Move my money.”
  2. Interface is uncluttered and consistent. Visitors don’t feel as though they are being passed from one store to the next in
  3. Search yields results.
  4. On-site advertising is easy to identify and easy to kill. There’s something honest about advertising that doesn’t try to be something else.
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Great writing. Long live the jingle.

A list of top jingles, compiled by Ken Bruno at Forbes.com shows that “Oh, I wish I were an Oscar Mayer wiener” is still a winner after almost 50 years.

According to sources I didn’t bother to check, this jingle was composed and written by Chicago’s Richard Trentlage, who won a contest run by New York’s JWT in 1962 for Kraft’s Oscar Mayer brand. He probably doesn’t own a home anywhere near Barry Manilow.

The jingle lives on today, having aired in 19 countries and reached at least 49 million families. Despite an obesity and greenhouse gas crisis, some brand traditions die hard.  

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