Colorado wants men to get real. And they’re serious (sort of).
According to the site, created by Cactus, the goal of ManTherapy.org is to show working age men that talking about their problems, getting help and fixing themselves is masculine.
“The campaign strength is its innovative and humorous approach through a fictional “therapist” named Dr. Rich Mahogany, who is a no-‐nonsense man’s man that let’s men know honest talk about life’s problems is how they will start to solve their problems. At the center of the campaign is a web portal that allows men to interact with Dr. Mahogany, do a “head inspection” (self-‐assessment), and get “manly mental health tips.” When men indicate their level of distress is high, Dr. Mahogany refers them to the National Suicide Prevention Lifeline or “the Pros” (a vetted list of professional mental health service providers).”
Thanks to loyal reader Christopher Webber for pointing us in the direction of this campaign.Tweet