Colorado wants men to get real. And they’re serious (sort of).

According to the site, created by Cactus, the goal of is to show working age men that talking about their problems, getting help and fixing themselves is masculine.


“The campaign strength is its innovative and humorous approach through a fictional “therapist” named Dr. Rich Mahogany, who is a no-‐nonsense man’s man that let’s men know honest talk about life’s problems is how they will start to solve their problems. At the center of the campaign is a web portal that allows men to interact with Dr. Mahogany, do a “head inspection” (self-‐assessment), and get “manly mental health tips.” When men indicate their level of distress is high, Dr. Mahogany refers them to the National Suicide Prevention Lifeline or “the Pros” (a vetted list of professional mental health service providers).”

Thanks to loyal reader Christopher Webber for pointing us in the direction of this campaign.

Big budget fun for Hot Wheels fans

On September 10, 2012, in Great experiential marketing, by John Ellis

This just wouldn’t happen in Ontario. We would insist that the cars be tethered to the track and the public would not be allowed anywhere near the event. You gotta love LA.

Ugg – that hurts the brand!

On January 10, 2012, in Great sites, by John Ellis

There’s a backlash brewing against UGGs. Love ’em or hate ’em, this is a pretty funny video. Ellisism takes no stance on this issue.

What’s amazing is the production value, the editing, the performances and overall impression of this non-commercial effort. There’s more entertainment value here than in most million-dollar spots. Nice effort.

Sons of film anarchy

On November 21, 2011, in Great experiential marketing, by John Ellis

If you haven’t seen this, thank the unbeatable strategist and champion of sustainability, David Wright. He sent this link. These gimmicky trophy-seeking videos are usually annoying but this one has a nice finish and a positive message. It deserves a pint.

Wave at the bus. Gotta love this guy.

On June 30, 2011, in Great sites, by John Ellis

From "Wave at the bus".

If you haven’t heard of this guy, don’t feel bad. I discovered him on CBC radio this afternoon. In a nutshell, this guy dresses up in a different costume every day in order to wave goodbye to his teenage son, who is getting on the bus to high school. Then he posts the photos to his blog called Wave at the bus.

Forget that this is weird and potentially embarrassing. It’s an example of commitment to a creative idea and for that reason, you gotta love this guy. He created a new costume for 170 consecutive school days. Compared to some of the effortless memes that have wasted our time online, this one deserves a little credit.

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Exploring the Museum of Me

On June 17, 2011, in Artists, Great experiential marketing, by John Ellis

You’ve probably seen or heard about Intel’s ‘Museum of Me‘ app, which pulls data from your Facebook account to create a virtual museum dedicated to YOU. People have begun posting their museums and it’s worth a look. This is the ultimate in ego-casting and self-expression as entertainment. It’s either brilliant or pathetic.

Build your own museum here.

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Practical Action ‘Fat of the Land (launch)’: a Quiet Storm production from Quiet Storm on Vimeo.

Like it or not, this is a strange and compelling way to dramatize something. What it is, isn’t clear until you dig into the story. This entire parody is meant to lead you to the charity Practical Action, which discourages traditional forms of relief in favour of more sustainable action.

Quiet Storm, description: Written, produced and directed by Quiet Storm, for Practical Action. There is an obvious irony in asking the overindulged West for handouts to give to the poverty stricken Third World. But we decided to grab this particular bull by the horns, with our first work for the charity Practical Action, encouraging people to donate their fat to those in need through a process of reverse liposuction.

In this, it’s original form, there was no direct link to Practical Action. Instead people were encouraged to visit the Klaxon Institute, pioneers of this new form of aid.

Following the link to Practical Action, you get this explanation of the event.

We hope you enjoyed our spoof video. It was created to provoke debate and get people thinking about development in a different way.

Donating your fat is an interesting idea but it couldn’t ever work – people want to be independent and be able to help themselves rather than rely on others.

At Practical Action we don’t believe that any imposed solutions are what’s needed to alleviate poverty. Whether it’s reverse liposuction or something else.

Although emergency aid is vital, particularly in the wake of natural disasters, we want to raise awareness of the importance of long-term, practical solutions rather than imposed short term ones, to help poor people escape poverty forever.

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Hangar One-derful video

On April 5, 2011, in Artists, Writing for the web, by John Ellis

This excellent summary of the idea behind this exceptional video comes from the Wirtz Beverage Group website.

“The Ballad of Hangar One” tells the story of its founder, Jorg Rupf, who emigrated from his native Germany to establish America’s highest quality vodka distillery in a naval aircraft hangar just outside of San Francisco.  Using time-honored distilling techniques he learned from his family in Germany and the incredible natural resources he found in California, Jorg became the “Father of American Craft Distilling.” The song is performed by country singer Orville Davis, and features Jorg and the team responsible for making Hangar One singing with him at the hangar. The video was written and created by Brooklyn-based boutique agency Dead As We Know It, who are planning to produce a limited-edition release of the single on vinyl and make it available on iTunes in the near future.

“Rather than make just another commercial, we aimed to create something more engaging and true to the brand’s folk spirit.” said Elwyn Gladstone, manager of Hangar One Vodka. “Hangar One has an incredible history, and the video is a playful telling of their story.”

Enjoy this nice piece of craft writing and beautiful cinematography.

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This spot came out over a year ago. What makes it more interesting now is the release of emails to and from the individuals responsible for creating the fake fat used in the spot.

Harper’s Magazine published “emails exchanged by employees of the New York City Department of Health and Mental Hygiene, regarding the city’s “Pouring on the Pounds” campaign against sugary beverages, developed with the advertising agency Bandujo. The campaign’s videos launched onDecember 14, 2009. Thomas Farley is the city’s health commissioner. The department released the emails last year following a Freedom of Information Act request.” (Harper’s Magazine Jan. 2011)

Here’s a sample of the emails exchanged in pursuit of the fat mass:
“The fat looks more disgusting than the last version, so that’s great, but isn’t there too much blood? I’m just wondering if it should have a little more white or pale yellow and less blood?”

“If we kept the current message about eating fat then the message would go beyond the healthy folks to connect with people who want to see a gross video or a guy online doing some kind of stunt by drinking fat and they would get educated in the process.”

Harper’s subscribers can find the full text here.

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More great stuff from the Cows, Cows, Cows guy.

On January 13, 2011, in Artists, by John Ellis

Cyriak continues to blow me away with his videos.It’s impossible to fake this kind of imagination. A YouTube search for Cyriak’s work is one of the best ways to procrastinate. Enjoy.

See also: Cows, Cows, Cows on Ellisism.

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